fartherMORE’s design blog of visual experiments, wonders, and the occasional throwback.
Contemporary artist James Jean had a vision for his entire project, and as art director I was not going to get in the way of it! What was left to design was the back and inside cover where the requisite book info for sales, rights, etc. are placed. Past postcard collections had no thumbnails, while others were too small for my taste. I wanted people to really be able to discover and enjoy his works, and then need more…
Read MoreLeslie + Anthony are a great couple who share an eclectic group of interests and wanted a wedding suite that would incorporate that, yet also stand the test of time (no trendy "Jack Daniels" typography was an example they used)…
Read MoreNot interested in love right now? Hate it? We've all been there, and this Valentine's Day post is all about that sentiment.
Read MoreIf you think about it, designing custom wedding paper suites are surprisingly similar to creating a brand identity, so needless to say I love it!
For Mbong + Mark's fall wedding, they wanted an aesthetic that would reflect the season and match the "spicy, exotic" hues of their wedding…
Read MoreMy husband and I are about to embark on his company's annual retreat. At last year's trip to Whistler, I took this photo (animated for fun):
Read MoreFor the past several weeks I've been working on a new logo for Keys To Success, a great piano teaching studio in NYC, and it finally launched today!
Given the occasion, I thought it was the perfect time to give a glimpse into my typical logo design process, and I've boiled it down into four basic "movements."
Read MoreI’ve been going through my catalog of work and found myself revisiting years of corporate design for Forrester Research. A part of me was hoping for some diamond-in-the-rough worthy of putting up in the portfolio or that would at least demonstrate my conceptualizing strengths. While there are a few of the latter, the designs that made the final cut are aesthetically or creatively “limited” in order to fit the corporate client and audience, and ultimately do not portray my full potential and the work that I can do. It’s easy to feel a bit disappointed that years of work are not worth showing off, but I have to believe that the final designs were the direct result of each side speaking their mind. While what I said probably held some sway, ultimately they had the last word, and I think that fits the idea of design as a service. I have no regrets, and I’m not afraid to pick up future projects that I know won’t win awards or attention to my portfolio. These less tangible victories are why:
Read MoreJust went to my first AIGA seminar of the year, and came away with a few points I thought worth spreading.
Read MoreCame across some inspiration and great truths in the commencement speech by Teresita Fernández (and highlights article by Maria Popova) at brainpickings.org:
Read MoreOne thing I kept hearing during my rebrand incubation period was that the bunnies must find a way to live on! It's true, bunnies had been such an integral part of my identity growing up, so even though they no longer have a primary spot on my new site, I will insert them here as the first post in wonderlab: my place for visual experiments, wonders, and the occasional throwback.
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