Design studio of Dorothea Lee

Logos, Style Guides, + Brand Development

Authentic, relevant, and long-lasting logos and brand aesthetics come from ignoring the siren calls of the latest fleeting trend and instead centering around an organization’s values, mission, and target audience. It takes genuine, deep curiosity and good questions, with an equally analytical mind to parse those abstracts into a succinctly memorable, resonant, and custom visual reflection unique from the competition.

Branding I have designed and developed in the past include:
+ Logos
+ Brand style guides
+ Event and campaign imagery and collateral
+ New product packaging
+ Wedding paper suites