fartherMORE — Millennium
fartherMORE
Design studio of Dorothea Lee
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Millennium

  • Proposed rebrand for Millennium, a pharmaceutical company, to a softer touch for consumer connection without compromising integrity and authority.

  • Redesign of logo incorporates the letter “M,” ideas of life perpetuity, and the twisting DNA strands that is at the foundation of Millennium’s research.

Top: Full color redesigned logo Bottom: logo in black and white, color, and knockout at smaller scale

Top: Full color redesigned logo
Bottom: logo in black and white, color, and knockout at smaller scale

Mock up of potential Millennium brand collateral—business letterhead, matching stationery envelopes, business cards with logo turned into a protective ribcage design, package design, and waiting room promo deck of cards.

Mock up of potential Millennium brand collateral—business letterhead, matching stationery envelopes, business cards with logo turned into a protective ribcage design, package design, and waiting room promo deck of cards.