Design studio of Dorothea Lee
Design studio of Dorothea Lee
Proposed designs for a curriculum kit’s two different age groups.
Goal: develop an approved logo into a fuller brand aesthetic while highlighting key product and reading level info. Design should stand out on a classroom bookshelf and create interest.
Results: isolated illustrations from each kit’s books and used them as a framing device around the logo, extending the logo’s bright colors and sun shape while simultaneously building curiosity and conveying the range and diversity of subjects.
Developed for Scholastic Education.