Design studio of Dorothea Lee
Design studio of Dorothea Lee
Seasonal digital and printable sell sheets
8.5” x 5.5”
Goal: apply new brand style and “voice” to a digitally distributed sell sheet that facilitates in-person introductions, excites and informs new and existing retail accounts about seasonal products, and helps them to envision the confections in their space and market to their customers.
Results: in less than 2 weeks of distributing the newly branded seasonal sell sheet, four new wholesale accounts were picked up, and Halloween sales already surpassed the prior year’s. The Christmas sell sheet continued with a 100% success rate of outreach resulting in orders.
Halloween seasonal sell sheet for wholesalers, with authentic and relevant vintage details, humorous descriptions in line with the punny company name, and marketing highlights to aid sales
Christmas seasonal sell sheet, with authentic and relevant vintage details, humorous descriptions with Christmas allusions, and marketing highlights