
How to Be a Brazilian
Leblon lifestyle book
9.5" x 12.25" x .5"
Tongue-in-cheek book by Leblon Cachaça's CEO Steve Luttmann
Three formats: abridged paperback, coffee table (select spreads shown), and iBook
Goal: entice and transport the reader to Leblon Beach while also subtly incorporating branding (well, as subtle as lime green can get)
Art directed cover and interior, contributed to editing and photography
Designed for Leblon Cachaça

Chapter opening for Brazil’s national spirit and cocktail

Sample chapter intro

Sample chapter intro

Sample spread

Sample spread

Chapter opening for “Eat” with food photography by me

Sample spread with food photography by me

Chapter opening for “Celebrate”

Sample spread

Sample spread

Sample cocktail recipes spread