Design studio of Dorothea Lee
Design studio of Dorothea Lee
As Creative Director for premium Brazilian spirit, Leblon, I created product packaging, environmental signage, and dimensional marketing materials as campaigns and products evolved. A sample of its variety is shown below.
Decorated trucks and created custom double-decker bus wraps for New York City, Miami, and the Hamptons, ensuring the bottle, logo, and campaign byline were not obstructed by the structure
Cocktail kit with simple graphics to underline the ease of making it, and utilizing the corner to lend a 3D effect and up the taste factor of the large caipirinha image
Custom window displays in New York City and other key market cities, utilizing multiple depths, vibrant bottle imagery, promo items, and brand colors to push awareness during the World Cup hosted in Brazil
Left: New luxe bottle package designs with a matte finish, emphasizing bottle necker logos and nods to each product’s branding while looking cohesive as a whole
Right: 3-color process bottle label redesign and template, adaptable for international markets in multiple languages and meeting legal requirements
Shelf talkers and neck hangers were created with key promotional offers to help increase attention in a crowded liquor store